Story: Mary Ankrah & Jessica Acheampong
Totoya Ghana Limited has launched this year’s anti counterfeit campaign in a bid to contribute to checking the influx of vehicle spare parts to the country.
The initiative is expected to help e vehicle users to be fully mindful of the dangers involved in the use of fake car spare parts.
The anti-counterfeit campaign, which started in 2007, is to enable spare parts dealers and vehicle users to understand the need to use genuine car spare part to avoid most of the road accidents on the road.
The campaign is on the theme , “One little mistake, big trouble” is to create awareness about the dangers in using non-genuine spare parts for vehicles.
At the launching ceremony in Accra, the National Parts Manager of Toyota Ghana, Mr Wilfred Atuobi, explained that the materials used for the construction of counterfeits spare parts were mostly inferior and that resulted in the short lifespan of the parts and poor running of cars that use them.
Mr Atuobi indicated that although the product might look similar, the hidden internal component were totally ineffective and leads to high maintenance cost, frequent visit to the workshop, uncomfortable driving conditions and the safety and security of the passenger and vehicle was not guaranteed.
“Genuine car spare parts prolong the durability of vehicles and enable drivers to save more money for future purposes”, he added.
He mentioned that some of the key spare parts which were imitated included bulb, clutch, wiper blades, oil filter, air filter, brake pad, among others.
He said Toyota Ghana was committed to educating customers on Toyota genuine parts because unauthorized manufacturers illegally produced parts using the Toyota logo and brand mark to mimic Toyota genuine parts and those counterfeits were sold at lower prices than the genuine ones.
According to Mr Atuobi, a survey conducted in the open market by the company in 2010 revealed that 80 per cent of spare parts dealers had counterfeit parts as part of their items.
The campaign was officially launched by the Managing Director and Chief Executive Officer (CEO) of Toyota Ghana, Takahiko Takabayashi.
Substandard vehicular spare parts have flooded the spare parts market in Ghana particularly Abossey Okai, the spare part dealership hub in the country.
The fake spare parts, experts revealed, are normally from Nigeria, China and the United Arab Emirates.
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