Story: Mary Ankrah
METROPOLITAN Insurance Company (MET) has rebranded its corporate identity with a new logo and slogan, and unveiled these to clients, insurance brokers and stakeholders in the insurance industry.
Apart from the new logo and brand name, the company will maintain all its services and introduce more products and new packing to reflect its new tagline “Inspiring Confidence”.
Officials of MET said the reason for rebranding the company was to make its services more flexible, by giving financial certainty to its clients.
It is also to offer more efficient and convenient services to its customers to enable them to reach their goals.
At a ceremony in Accra to introduce the rebranded company, dubbed “ A time with MET”, the Chief Executive Officer (CEO) of the company, Mr Kwame-Gazo Agbenyadzie, said by offering the most “competent services to its clients through the most flexible methods, the brand will surely remain one that clients and partners can depend on in times of need”.
The Commissioner of Insurance, Mrs Nyamikeh Kyiamah, used the occasion to assure insurance practitioners that “the National Insurance Commission will continue to promote and protect the interest of all players.
She was, however, quick to add that “we shall not hesitate to crack the whip when the need arises”.
She further expressed the commission’s concern about the management of premium debtors and the industry as a whole and added that the commission was taking the necessary steps to address the canker which had plagued the industry for years.
In his remarks, the Board Chairman of MET, Sir Sam Jonah, assured all stakeholders that the board would continue to exercise its oversight responsibility and ensure that the company was financially sound to honour all its legitimate obligations at all times.
Since 1997, MET has consistently maintained its position among the top five insurers on the insurance market and is recognised for its contributions to the growth of the industry.
It has also won Ghana Re’s best cedant award since its establishment in 2010 and was accorded a ‘A’ rating in 2010.
Recently, the company introduced MET2U, a door-to-door service that brings sales executives to the doorsteps of customers so that they can enjoy service from the comfort of their homes and offices.
MET actively participates in both the Ghana Oil and Gas and Agricultural Insurance Pools.
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